From the voting results, we can see that 52.2% of customers expressed strong interest in a 5.5L product, 43.5% indicated they might consider purchasing it, and only 4.3% stated they were not interested.
At first glance, this suggested that launching a 5.5L version would be a clear and promising direction for us.
However, after carefully analyzing the detailed feedback submitted by users, we decided to take a different approach.
While the numbers showed enthusiasm, the insights revealed important considerations that led us to rethink and ultimately change our decision.
We carefully reviewed the detailed comments provided by users. Among the responses, 65% mentioned price, 20% highlighted convenience, and the remaining users commented on other factors such as flavor, shape, and packaging. By focusing on the two most frequently mentioned concerns—price and convenience—we concluded that launching a 5.5L product would not be the best choice.
First, because our products are shipped via courier, a heavier 5.5L version would require much stronger packaging and more parcels per shipment, which would significantly increase shipping costs and, in turn, the final price for customers.
Second, a larger product impacts convenience. In particular, in many commercial or home kitchens, some users—such as female chefs—might find it difficult to handle or maneuver the heavier and bulkier unit.
Taking these practical considerations into account, we decided that the 5.5L size is not the optimal choice for our community.
Here are some of the comments we found particularly insightful and valuable — feedback that ultimately changed our perspective and influenced our final decision:
These pieces of feedback provided us with a strong foundation for analysis and guided us toward a more balanced conclusion. After careful consideration, we ultimately decided to abandon the idea of a 5.5L product. Instead, we believe that a 4.5L size is the optimal choice, as it strikes the right balance between capacity and shipping costs. 4.5L Cream Charger Tanks product would still offer the benefit of a larger volume, while avoiding the excessive weight, higher packaging requirements, and increased transportation expenses associated with the 5.5L version. In this way, it delivers both practicality and value, making it a better fit for the needs of our customers.
In summary, we have decided not to proceed with the development of the 5.5L product. However, we are already planning for other new products that we believe will better meet customer needs.
Now, it’s time to announce the lucky draw winners! (For privacy reasons, we will partially hide the email addresses of the winners.) All coupons will be distributed before September 20.
As a token of appreciation for your valuable feedback, we’ve expanded the rewards beyond the original $10 coupons (8 winners). We are also giving away an additional $5 coupon (28 winners) and $3 coupon (200 winners).
All coupons come with no minimum spend, can be combined with other discounts, and will be valid for 20 days.
The following is the list of winners who received the $10 coupon:
rip****cw@gmail.com
j2***pe@gmail.com
ed***cee@gmail.com
Chri***77@gmail.com
non***x91@gmail.com
Jai***hope22@gmail.com
Laur****erchant@hotmail.com
Tyler****nton82@gmail.com
Congratulations, then the list of winners who received the $5 coupon:
Joanner9@sb****bal.net
mr.t****01@yahoo.com
aca****5@gmail.com
Kro****y511@gmail.com
da****ss12@gmail.com
Aus****ous44@hotmail.com
paul****82@gmail.com
holad****bert4@gmail.com
ro***y38@gmail.com
asho***27@gmail.com
chun****ver1991@protonmail.com
geor****conner@gmail.com
TPIL***RUS@AOL.COM
garret@ma****atea.com
joh****u18@gmail.com
ti****srod@gmail.com
pin****ver45@gmail.com
Kelse****ritzen@gmail.com
granad****talie.r@gmail.com
sil****tch@yahoo.com
jlyn****ape@gmail.com
grego****lesharris@gmail.com
redn****4334@gmail.com
newto****ey@gmail.com
jka****00@gmail.com
josep****helz@yahoo.com
Arte****eriga@yahoo.com
deanna****cquisto@gmail.com
Thank you once again to everyone who participated in our first survey and shared such thoughtful feedback. Your voices truly shape the future of Hotwhip. While we won’t be moving forward with the 5.5L product, your insights have guided us toward better product planning, and we’re excited to bring you new innovations soon.
